Hey guys the good news is that email is back! Despite repeated proclamation about its extinction the rumors turned out to be false. The death of email marketing had been highly exaggerated in the web world. But SEO experts knew that this is not going to be wiped off. This is because email and social media have proved to a powerful combination. Yes! This might be a boring concept for college freshmen but oldies are for sure going to like this. Email marketing has still miles to go and has found its place amongst mainstream lucrative business.
Some call email marketing an old school of thought but this works miracle for your online business. It is most effective SEO tools and has proved to be a fundamental logical way to get higher SERP rankings. Here we will speak about fundamental email marketing techniques including how to build engaging email subject liners and dovetail it with already known SEO practices.
Email subject liners are like headlines. They perform the same function like headlines which is to grab attention and make your content readable. So the fundamentals of headlines are still applicable in modern emails. Here the context can be different because email space has it own little funny oddities that need to be taken into account. All website entrepreneurs want that their readers should be able to relate to their website. Email implies a special relationship with its readers. Forming a relationship will make your messages loud and clear. Catering to customer’s specifications and adding the ‘secret sauce’ of SEO tips will fill up your sales funnel.
